Generate has been recognised for the quality of its member service, receiving a Silver Award in the Specialist KiwiSaver Providers category in the 2027 Reader’s Digest Quality Service Awards.
The awards are based on independent research undertaken by Catalyst Research on behalf of Reader’s Digest, asking New Zealanders about their experiences with organisations they have used. Generate achieved an overall Quality Service Score (QSS) of 78.
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What the Quality Service Awards measure
The 2027 research surveyed New Zealand adults aged 18 and over across 32 service categories.
Respondents who had used a provider rated their experience across five key areas: personalisation, understanding, simplicity, satisfaction and consistency. These results were combined to create the overall Quality Service Score.
Generate scored particularly strongly for satisfaction, personalisation and consistency.
What Generate members said
The research also asked respondents to share what contributed to their experience with Generate.
One respondent summed it up simply:
“Good returns, easy to understand app, great customer service [team] who took the time to explain the investments to me and how to best invest.”
Feedback gathered in the research highlighted themes including service, communication, personal experience, reliability and ease.
For Generate, the Silver Award reflects our ongoing focus on making it easier for members to understand and engage with their KiwiSaver Scheme investment – backed by a team that’s here to help when they need us.