Why Generate?

We’re an award-winning New Zealand owned KiwiSaver and wealth manager, with a track record of strong long-term performance through responsible investments.

Strong Performance and value for money

At the end of the day, what usually matters most to our members is the long-term return on their KiwiSaver investment. We are ‘active’ fund managers, which means we research and choose what we think are the best investments in New Zealand and globally and then we keep on top of them, every day.

Our growth funds consistently rank highly for long-term performance in the Morningstar KiwiSaver survey. In the latest Morningstar KiwiSaver Survey to June 2022 all three Generate funds ranked 1st, 4th and 4th in their respective categories for five year performance. The Focused Growth Fund has also ranked 1st, 2nd, 3rd or 4th for five year returns since June 2018 in the NZ Multi Sector Aggressive Category. The rankings are based on net returns after fees (but before taxes and excluding the $36 member fee per annum)*.

We’ve also been awarded a Gold rating every year for the last six years, in SuperRatings unique value for money assessment^.

Responsible and ethical investing

We specifically exclude a number of harmful industries from our investments and have been a signatory to the United Nations Principles for Responsible Investing since 2018.

Generate funds have also been officially recognised as ‘Mindful Funds’ and hold some of the best rankings for responsible investment on the independent Mindful Money website**

We also promote impact investing and work actively with partners for a more sustainable future. We were the first KiwiSaver Scheme to make an impact investment into social housing. And in 2021 Generate were part of a group that won “Best Collaboration” at the Sustainable Business Awards, for our part in the ‘Aotearoa Pledge’ – an initiative to raise $100 million, to help finance affordable housing in New Zealand. Impact investments like these not only drive positive changes in our communities, but also provide our KiwiSaver members with reliable investment returns.

Find out more about responsible investing here.

Exceptional & awarded service

We’re not a faceless provider, quite the opposite. Research shows financial advice adds long-term value to your savings, which is why we like to talk directly with members coming on board to make sure they’re well informed and their KiwiSaver plan is right for their goals. 95% of our members have spoken to an Adviser, and over 84% of our member’s funds are in growth funds versus the market average of 40%. Over the long-term members in growth funds will be materially better off than those in Balanced or Conservative.

We were voted as having the best service out of all KiwiSaver and Superannuation providers in 2022, winning the Reader’s Digest Quality Service Award for Superannuation. And Financial Advisers love us too. We won the Adviser’s Choice award for KiwiSaver at the Research IP Fund Manager of the Year Awards 2021.

Kiwis taking care of Kiwis

Generate is proudly New Zealand owned and operated and were awarded a Consumer NZ People’s Choice Award 2022. The People’s Choice award is given to KiwiSaver providers that rate above average for customer satisfaction based on surveys conducted by Consumer NZ.

We are passionate about KiwiSaver and understand the huge responsibility we have looking after retirement savings for our 115,000+ members. We see it as an incredible opportunity to educate and empower our members to make smart financial decisions that will help them be better off in the future.


Now’s a great time to step up your KiwiSaver savings 

The sooner you start saving smarter, the better off you’ll be later on. We can help you better understand your KiwiSaver and investment options, so you can optimise your account and grow your savings. Contact us today .

*Morningstar KiwiSaver Survey Report June Quarter 2022. Past performance is not a reliable indicator of future performance. Returns since inception should be assessed. Net returns shown by Morningstar do not take into consideration the $36p.a. member fee. See page Advertising Disclosures for more details about the Morningstar rankings. 

^SuperRatings does not issue, sell, guarantee or underwrite this product. Go to www.superratings.com.au for details of its ratings criteria.

**We have some of the best rankings on Mindfulmoney.nz. when comparing “investment in issues of concern”. As at 23.03.22 Generate Conservative Fund held 0%, Generate Growth Fund held 1.77% and Generate Focused Growth Fund held 2.51%.