All Generate funds awarded ‘Mindful Fund’ badge

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We’re thrilled to share that all the funds in the Generate KiwiSaver Scheme and Managed Funds suite, have been officially recognised as ‘Mindful Funds’.


The Mindful Fund badge is awarded to responsible investment funds that meet Mindful Money’s criteria for avoiding harm, practicing stewardship, and supporting sustainable companies.


“Mindful Money is committed to empowering individuals to invest in ways that align with their values and contribute to vital climate, social, and environmental initiatives.” said Barry Coates, CEO & Founder of Mindful Money.


Investing in a way that incorporates environmental, social and governance (ESG) issues, manages risk and generates attractive long-term returns is an important part of our investment decision-making process.


We specifically exclude companies involved in the processing of whale meat, and the manufacturing of cluster munitions, anti-personnel mines, nuclear explosive devices or tobacco from our investments, and we undertake screening procedures to limit our exposure to other areas of concern.


We also promote impact investing and work actively with partners for a more sustainable future. Recently we partnered with Community Finance and Ōtautahi Community Housing Trust (ŌCHT) and have committed to invest $14 million to finance 35 new community homes in Christchurch.


“Responsible Investment is something we take seriously at Generate. We are proud to be the first KiwiSaver provider who invested in community housing, and also of the subsequent community focused impact investments we have made. We see it as a win for all parties concerned – our members because they get to see their money making a positive impact whilst receiving a market return; and for the community focused borrowers who are now able to access new, large pools of liquidity at a fair interest rate.” Sam Goldwater, Lead Portfolio Manager and Executive Director explained.


The Generate Focused Growth, Growth and Moderate Funds have had the Mindful Fund badge since April 2022, but this is the first time our Balanced, Conservative and Defensive Funds, have received the Mindful Fund badge since they launched last year. For more information on our approach to responsible investing, click here.



Who are Mindful Money?

Mindful Money is a registered charity organisation that promotes ethical investment. They use their high ethical standards and credible verification to conduct independent comparisons of KiwiSaver and investment providers in New Zealand.

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