We’re proud to announce that Generate has been awarded Highly Commended in the Specialist KiwiSaver Provider category for the 2025 Readers Digest Trusted Brands Awards. Generate also came Highly Commended for this award in 2023 and 2024.
These awards are a special honour because they’re voted on by everyday New Zealand consumers, who give their opinions on what brands of products and services are important to them.
The 2025 Trusted Brands survey was independently conducted by Catalyst Research. It invited a sample of about 1800 Kiwi adults, from across New Zealand, to rate the brands they trust the most.
As well as our commitment to customer service and investment performance, we believe our responsible investment policy is an important component of the trust we’ve built with Kiwis consumers.
Generate is committed to investing in a way that incorporates environmental, social and governance (ESG) issues, manages risk and generates sustainable long-term returns. As part of our responsible investment process, we specifically exclude companies involved in the manufacture of tobacco, whale meat, cluster munitions or nuclear explosive devices.
Our funds accredited are ‘Mindful Funds’, which means they’ve met Mindful Money’s criteria for avoiding harm, practicing stewardship, and supporting sustainable companies. Mindful Money is an independent New Zealand charity that tracks and compares KiwiSaver and investment providers based on their responsible standards.
See our responsible investment policy here.