Generate celebrates $4 billion in Funds Under Management and more chart-topping long-term performance




Generate has reached $4 billion in funds under management (FUM), making it one of the largest boutique KiwiSaver providers (outside of banks) in New Zealand. That growth has been driven by strong long-term performance, award-winning customer service and its focus on educating and empowering Kiwis to make smart KiwiSaver decisions. 

We’ve been thrilled with the results of our 10-year performance to 31 May 2023, with each of the original Generate KiwiSaver Scheme funds placing in the top two in their respective categories.

The Generate Moderate KiwiSaver fund ranked 1st out of 15 funds

in the Morningstar Multisector Moderate Category to 31 May 2023²

The Generate Growth KiwiSaver fund ranked 2nd out of 19 funds

in the Morningstar Multisector Growth Category to 31 May 2023²

The Generate Focused Growth KiwiSaver fund ranked 1st out of 7 funds

in the Morningstar Multisector Aggressive Category to 31 May 2023²

Generate CEO Henry Tongue says “We want to thank our members for choosing Generate. We have a relentless drive to provide them with great returns and superior customer service. We are proud of the track record we have delivered for our members and the awards we have won over our first ten years and we are working hard to continue this into the future”.   

Generate is committed to helping Kiwis make smart decisions with their KiwiSaver account, and works with a large network of advisers nationwide. “As a result Generate has over 80% of
our members' assets invested in growth funds compared to a market average of near 47%. Many Kiwis are still not in the right fund type for their age and stage in life or do not fully understand how fund types and contribution rates will affect their KiwiSaver balance at retirement. Those investing over the long-term should be materially better off by having met a Generate KiwiSaver adviser and deciding to go into a growth fund.” says Mr Tongue. 

While fund performance to deliver for customers is the key goal, Generate is also committed to achieving this through responsible investment³. This means it specifically excludes a
number of harmful industries from its potential investments, and looks for opportunities to invest in initiatives that make a difference for local communities, such as social housing developments in partnership with community groups. 

“Our growth and strong performance reflect the purpose-driven approach our whole team take to what we do, which is about helping make retirement more rewarding for our customers Kiwis and contributing to a better world through mindful investment choices,” says Mr Tongue.