Generate has been highly commended in the Reader’s Digest Trusted Brands Awards for the fourth year, recognised for performance, service and trust.
Generate is proud to share that it has once again been recognised in the Reader’s Digest Trusted Brands Awards, receiving a Highly Commended rating in the Specialist KiwiSaver Providers category for the fourth consecutive year.
In the research, customers highlighted strong returns, professional service and clear communication as key reasons they trust Generate.
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These awards are based on independent research of New Zealanders aged 18+, who rate brands on trust across a wide range of categories. This recognition is especially meaningful as it reflects the views of everyday Kiwis.
KiwiSaver performance continues to drive trust
Performance was identified as the strongest driver of trust for Generate, supported by factors such as experience, service and reputation.
This reinforces something Generate has always believed – consistent long-term performance matters, especially when it comes to helping Kiwis grow their savings over time.
While many KiwiSaver providers dip in and out of the rankings, Generate’s expert investment team has been highly consistent delivering strong returns for its KiwiSaver scheme members.
Over the past 11 quarters (since June 2023), Generate’s three original KiwiSaver funds have ranked in the top 3 in their categories for 10-year returns more than 90% of the time. What’s more, Generate’s Focused Growth (aggressive) fund has always maintained a top 3 position for 10-year returns since becoming eligible.*
Independently rated by KiwiSaver members
The Trusted Brands Awards use a robust, independent methodology, with everyday New Zealanders taking part in the research and rating hundreds of brands across multiple categories.
The results are based on real experiences and perceptions – not industry judging panels – and are a reflection of the trust Generate members place in it every day.
A focus on long-term KiwiSaver outcomes
While awards are always great to receive, Generate’s focus remains firmly on exceptional customer service and delivering strong returns for its members over the long term.
As the research shows, trust is built over time – through performance, service and experience, with Generate fully committed to continuing to earn that trust.
* As shown in the Morningstar KiwiSaver Report, which is released quarterly. The three Generate KiwiSaver Scheme funds are Moderate, Growth and Focused Growth, with 10-year returns available since June 2023. The “more than 90%” figure is derived from the Morningstar KiwiSaver Surveys June 2023 up to December 2025, as is the 100% figure for Focused Growth.